The Secrets of a Hopeless Salesman

It seems that from the moment we are old enough to work society is working to make us a sales machine. It is uncanny really, once you think about it. Young children are given thick stacks of magazines and books and told by their schools to go and sell a certain amount of material. Incentives are given and the top sellers are often given large sums of money or other desirable gifts. And while it may seem strange that child salesmen are being referenced, the reality is that there are several secrets that can be gleaned from the experience of these childhood prodigies. In fact, there are 4 main keys, or secrets if you will, that you can add to your bag of tricks as a salesman. These are very common approaches to selling that are often forgotten and overlooked. This is not an exhaustive list but it will hopefully spur your imagination and have you looking for new and innovative sales techniques in no time.

The first thing to keep in mind when you are attempting to sell a product is that you need to make your target audience feel as if they really need this item. The majority of the people you meet will not need the product you are selling. This does not mean your product is no good and does not mean that you cannot make the sell. What it does mean is that it is up to you to be engaging and charming in such a way that your potential customer really sees a need for your product. Secret number one is that you must be engaging. Young children are able to draw in their customer and you must harness that same potential.

The second thing to keep in mind is that your product is probably not exclusive. This does not mean that your product is no good but it does mean that you are offering a different version of the same thing. It is very similar to selling water in a different type of bottle. While the packaging is different the product is still the same. This means that you need to have an intimate understanding of your product and what makes it different and/or better than the competitor’s product. This would seem obvious at first but the reality is that most salesmen are not aware of their product or the other guy’s products. Secret number two is to know your product.

The third and final secret to being a great salesman is knowing how to close the sell. Thinking back to your days in the school fundraiser, how did you make the sell? What most of these young people do is ask a simple question similar to, “How many of these will you be needing today?” This is a great way to spark interest and begin the process of making the sell.

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