How to Create Successful Trade Show Exhibit Displays

by | Sep 26, 2012 | Marketing & Advertising

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When your business goes to a trade show, it is your goal to reach as many people as you can and get them interested in your business. Because a trade show provides a highly targeted audience, you will need to work hard to ensure you stand out from your competitors. One of the best ways to stand out from the crowd is through trade show exhibit displays. This will increase your chances of success.

Attractive Displays

You want people to see your booth from a distance and make their way directly to you, bypassing everyone else along the way. Even if they don’t bypass the other booths, you at least want to make sure they notice you. This includes using attractive signs and bright colors that can’t help but draw the attention of everyone who passes by. When you have an attractive display, people will naturally migrate toward you.

Use Videos

Some trade show exhibit displays make use of videos to capture the attention of people who are passing by. When you showcase videos as part of your display, people will become curious and will stop to watch the videos. Because they actually stop and spend time at your booth, it will be that much easier to strike up a conversation with them, increasing the odds of creating a customer out of them.


Everyone loves to get something for free. When it is something they can actually use, they appreciate it even more. Make sure you choose a corporate giveaway, imprinted with your logo, name and contact information, so people will think of you each time they use it. Because you want people to use the item so they can remember you, it is important to think about their needs and choose something they are most likely to use. Don’t settle for something that is cheap and will be thrown away when the person walks away from your booth.

Setting up trade show exhibit displays is something of an art to ensure the greatest success. Making sure you choose attractive displays that will catch the eye of passersby who are likely to be interested in your company will increase the traffic to your booth. If you also make use of videos and free giveaways, you will find your booth busy from the opening of the trade show to closing time, allowing you to make even more connections to increase your customer base.