A lot of small businesses fail within their first year of operation because they don’t have a solid small business marketing plan. Marketing sometimes does not come naturally to entrepreneurs and small business owners. Unfortunately, marketing is a major part of being successful in the business world. Without a proper marketing strategy, your company will sink due to lack of customers. How will people know you exist unless you reach out to them? Of course, there is more to marketing than just selling. It’s about knowing who you’re selling to, how to get the word out and being consistent with your brand and approach.
If you’re creating a small business marketing plan, then you’ll need to cover a few key areas. One of these key areas is identifying your target market. If you don’t know who you are marketing to, then you won’t be able to create an effective message in your marketing copy. You will need to know who your ideal client is and who is actually making purchases from your company. Setting up customer profiles can be done to help you become more familiar with your target customers. Your marketing approach will need to be focused around these target customers. This includes understanding the language and communication mediums they use.
Next, your small business marketing plan will need to identify why people buy your products or services. How does what you offer benefit them? People don’t buy things just to buy them without knowing how those thing will benefit them somehow. Knowing the buy trigger, which is making a customer feel an urgency to purchase your product or service right away, is very important. This will make your sales copy more effective. Are your customers looking for something fast and cheap or are they looking for long-lasting, quality products?
Knowing who influences your buyers is also useful to have in your marketing plan. For instance, the target buyer may be influenced to buy a product by family members because it will benefit the entire family. So creating marketing materials that show why your products benefit families (if that is your target audience) will help to convert shoppers into buyers.
Where do your customers get info about your product or service? The medium you use for your marketing materials is important to getting your business’s message into their hands. If they are mainly online, then you will need to focus your marketing tactics there.
Writing a small business marketing plan can absolutely help your company succeed. If you are unfamiliar with this process, you can use a service that can help create a small business marketing plan for you. Get in touch with Geri Mazur Marketing!