Given the technologies, platforms and gadgets in the world today, there are now plenty of ways to sell your product/brand to the consumer market. From social media marketing efforts to traditional ones, exploring the many possible ways you can get customers to respond is still one of the major challenges that underwrites the marketing industry. How do you compel strangers to come to your store, browse through the products and shop? Well, one way you can make that happen is through the kiosk marketing.
What are Kiosks?
Kiosks are self-service booths that, according to the Entrepreneur, companies often use for advertising purposes in areas that see a great deal of foot traffic. Some of these kiosks, too, are temporary, which make them ideal as marketing tools in outdoor events.
What are the perks?
Kiosks can offer you a range of perks. Read on to get an idea of the many advantages you can look forward to with this form and style of marketing:
1. Less capital and outlay costs. Computers and other computer-related material are now so much cheaper than they were ten or even five years ago. That’s also made kiosk technology more affordable and certainly more accessible to small to medium-sized businesses. The less costs associated with computers, printers and other types of kiosk hardware, the more profit for you.
2. Low to zero labor costs. Kiosks use self-service technology. That means you won’t have to pay people to man your kiosk. You do, however, need people to be responsible for the care and maintenance of the unit. The minute it breaks down, you must have someone there to handle the repairs.
3. Consumer experience. Self-service technologies provide users with a great deal of control over the experience. They have a say over every step of the transaction. If your consumers like to be involved in everything, this can be quite a boon, providing you with a way to engage your customers even more.
4. More engagement. Whether you’ve got custom mall kiosks or outdoor paystation kiosks, they certainly do require more consumer engagement than, say, a static sign. In that sense, kiosks have a lot more going for them than traditional marketing tools. With kiosks, you’ve got a chance to cultivate loyal customers for the long-term.
So explore the many ways kiosks can lower your company expenses while improving your business. Given the advantages it offers, kiosk marketing seems to be more than a good place to start.
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