It’s easy to think that outdoor advertising (billboards, road signs etc.) have only recently fallen out of favor because of the busy lives people lead these days. However, this has always been a problem, but that’s why advertisers have devised many specific techniques to ensure that, regardless of how small the attention span, the billboard still puts the product into their minds. If you are wondering how to make your outdoor advertising in New Mexico more effective, here are some helpful tips and tricks to help you along.
#1. Embrace social media
For anyone else, social media can be seen as a ubiquitous nuisance, but if you’re in advertising, you should consider it your best friend. If people like something they see on a billboard, put a link to your company’s Facebook or twitter account, so that the driver’s friends on those sites can see that they now take an interest in it, and get them interested. Social media can be an invaluable asset if taken advantage of.
#2. Less is more
If people are looking at a billboard, they’re probably driving. Meaning they have much more pressing matters to focus on than your billboard. Plan your marketing strategy around this. Make your billboard something that cannot be ignored, but can be digested quickly. Minimalism is the key when designing a good roadside advertisement.
#3. Evaluate the competition
Look at your immediate competitors. If you’re a car manufacturing company, look at the one you’re in immediate competition with. The important thing is that you keep to your league until such a time that you can one-up someone higher. Shifting over to the gaming industry, the reason that so many companies refuse to release their games the same month as a call of duty game is because they know they won’t stand a chance. Call of duty is one of the highest grossing video game institutions in the world. It would be a fool’s errand to compete against it on launch day. This applies to every highly competitive industry. Unless you know for an indisputable fact that you have something no one can replicate, keep to your lane for your own good.
Advertising, especially outdoor advertising, is a highly competitive, seemingly outdated, tricky minx of a business. However, there are method by which you can succeed. It is simply a matter of knowing how to implement them effectively and efficiently. So remember these tips and tricks when you set out for an outdoor campaign, they may just be what separates success from failure.
