In today’s digitally based business world, marketing strategies change at a rapid rate. Technology use trends fluctuate with new public engagement platforms, usually between existing and new social media platforms. Following audiences to the next big thing can be daunting, but it’s a part of the marketing world that most professionals have been accustomed to. One particular marketing avenue, however, has remained fairly steady and reliable: direct-to-email solicitations. This is primarily due to the still-regular use of corporate email accounts for handling both internal and external communications within most professional organizations. This form of marketing is especially advantageous as it’s a direct link to consumers and decision-makers. In order to take advantage of this avenue of advertising, however, your organization needs to invest in email marketing software to take advantage of this opportunity.
By purchasing and learning about how the product works, you can reach new and existing clients through both traditional email and, in may cases, text messages, leading to a more reliable means of communicating with your audience. While ad space through search engines, social media and traditional media like TV, radio and print are still a regular part of the average marketing budget, chances are good that your repeat business will be the clients who you reach personally.