When you first start participating in trade shows, it might seem like an overwhelming experience. A quick search online will show hundreds of types of displays to choose from, including large displays and portable trade show displays. How do you know what is right for you? It is typically best to start small and work your way up as you build more experience.
Starting Out
At your first few trade shows, it is best to start small. You will need to gain a thorough understanding about how the shows work, how large you want your displays to be, how you will work your sales staff and how to gauge your success at each show. Some businesses choose to purchase their displays, while others rent until they get a true feeling about what will work for them, as well as what their competitors are doing. There are a variety of rental displays available, allowing you to customize your experience as much as if you were buying.
Moving On
Once you have a few shows under your belt, you might be ready to purchase a display. Many businesses, especially those that travel long distances to attend trade shows, take advantage of the benefits of portable trade show displays. They are easy to transport, set up and store, yet don’t limit their capabilities while at the show itself. This enables you to maximize your profits without spending too much money.
Growing
Once you have plenty of experience, you might find you want to purchase or rent larger displays. This does not mean you still won’t use your portable displays. Different shows have different requirements. Having a multitude of types of displays in the future will enable you to sign up for a variety of shows, including those with a lot of space and those with more restricted space that require smaller, more portable exhibits.
Starting out at trade shows can seem overwhelming at first, but if you take it slow, starting out small, you can make the most of your experiences. Businesses of all sizes start out renting displays or purchasing innovative portable trade show displays that are inexpensive and easy to handle. As you grow, you can increase the size and complexity of your exhibits as your needs determine. Starting out small enables you to determine just what it will take to be successful, helping your business grow as much as possible.
