There are a lot of businesses that rely on yard signs for their marketing and advertising. This old-fashioned advertising technique is perhaps one of the most cost-effective ways of increasing the exposure of your products or services. While there are many new advertising methods available, this traditional technique can never be underestimated.
It is widely used as a local marketing strategy by various types of businesses; probably the most popular is the real estate Yard Sign. It is an effective and powerful marketing tool that can generate leads to your business. In fact, it is not only businesses that use this advertising strategy. It is also very useful for politicians, churches, and non-government organizations.
One advantage of these signs is that they are positioned at the eye level of the readers. Unlike billboards that are way up the normal vision height, yard signs are low to the ground. Anyone who passes by can easily spot it. Lawn signs can also be situated in target areas. For example, if your business caters to certain population, you can put your signs in areas where they frequent. You can also choose to relocate the signs for better visibility. This is beneficial for businesses that operate in the local market. Targeting a certain population can give you more positive leads.
Here are some helpful tips on how you can further maximize the return on investment from a yard sign:
1. Make sure that you have a good contrast between the letters and the material of the yard signs. Your yard signs should be legible from afar so that readers need not go nearer just to see their content. Usually, black letters over yellow or red background are easily readable. You can also use the traditional black letter on white canvass. However, avoid color contrasts that are not reader-friendly such as gray letters on blue background or orange over red.
2. Use the right font style and size. Simple font styles that are written in big and bold letters work best. As much as possible, avoid fancy fonts or curvy letters on your Advertising Signs; they are not that effective for advertising purposes.
3. Think of a powerful, thought-provoking headline. If you have been in the world of business or marketing, you probably know the importance of titles or headlines. It is not enough that you have a visually appealing yard sign. The message that is contained in the sign should entice the reader to buy your products or services. Use of powerful words such as “Fast”, “Quick”, “Guaranteed”, “Testimonial”, “Secret”, “Amazing” and “Free” would certainly attract more clients to your doorstep. Picking an effective headline is crucial for the success of your business as it can boost your sales dramatically.
4. List down your contact details and office address. It is important that the potential clients know where they can find or contact you. Your sign should include the company name, address and phone number. They should be written in large print so that people can easily find them.
Use these tips to help increase your return on investment from your advertising yard signs.