Are you trying to get your cannabis farm or dispensary off the ground? Between an overly saturated market and a web of complicated legal restrictions on advertising cannabis, marketing your business may be your biggest challenge. Whether you’re a new startup or an established name expanding into cannabis, here are three tips to get the word out.
Use Digital Marketing
With advantages like lower costs, easier targeting and a receptive audience, digital cannabis marketing is the way to go. Marketing on the web also makes it easier to comply with laws and regulations that make advertising cannabis on traditional media outlets difficult.
Don’t Market to Minors
The number one thing to avoid when marketing a cannabis business is inadvertently targeting minors because it can land you in legal hot water. Never hand out marketing materials near schools, and don’t use digital cannabis marketing on websites that are frequented by minors.
Beware of Trademark Traps
Another misstep that can get your business hit with a lawsuit is infringing on another business’s trademark. While you might think it’s clever to imitate a cereal mascot or cartoon character in your marketing campaign, the owner of the original trademark won’t be amused.
Are you ready to grow your canna-business? Cannabis SEO Pros can help you reach your digital potential with marketing plans that include a free dashboard, website form lead tracking, automated reports and more. Visit cannabisseopros.com for a full list of services.
