If your business participates in trade shows, it is important to give thought to the type of display you are going to use. Choosing between owning and renting a trade show exhibit is the first choice marketing managers will have to make. Both options have their advantages and disadvantages, but many companies opt for trade show exhibit rentals simply for cost factor. Once you decide to rent trade show exhibits, you will then need to decide what type of exhibit you wish to rent. There are several options with pop-up displays and modular displays being the most common.
Pop-Up Displays
Pop-up displays are popular simply for their ease of transporting them. These displays simply pop up when you open them, allowing you to place them on the table and your booth is set up. There are many options to help you make your pop-up display look the way you desire. When you choose to rent a pop-up, you will be able to choose from various lighting options, frame finishes and fabric colors. Choosing a display that fits within your company’s theme will help your image stay uniform. Pop-up displays are easy to travel with, making them the perfect choice for companies that are traveling from trade show to trade show.
Modular Displays
Modular displays are quickly increasing in popularity among businesses today. Modular displays are cost effective and easy to put up and take down. Modular displays are made from several different sections, making it easy to customize your display however you want it to look at your show. The popularity of this type of display is the ability to consistently change the look at your trade shows. If you use trade show exhibit rentals for several shows in a row as you travel the country, you can customize each show to make it look slightly different from the last. This gives you a fresh outlook on the new trade show, as well as gives you ways to gauge which display was the most successful.
A Cost-Effective Choice
When you choose trade show exhibit rentals, you can ultimately save your company money on the various costs included with purchasing a trade show exhibit. You also have the luxury of trying out different displays to determine which type you like the best. Renting exhibits gives you the option to try different looks at different shows until you are comfortable with the one that is right for your company.
